Coolblue is a Dutch webshop that mainly specializes in consumer electronics. For a long time, Coolblue had the trademark that it set up a separate web store for each product group, with a.nl and a.be variant of each store. The company used a niche strategy for this. In 2016, 319 specialized web shops, as well as nine physical stores were in use in the Benelux. Since June 11, 2018, Coolblue has moved away from this niche strategy and has brought all its specialized web shops under one domain.
Most of the Netherlands and Belgium are now familiar with Coolblue. Their motto is "Anything for a smile". Coolblue was voted the best online store in both 2018/2019 and 2019/2020.
The company was started by students 20 years ago and has grown into a fast-growing web store with 10 physical stores located in the Netherlands and Belgium. The product range also continues to increase, making it a pleasure for consumers to "shop" online.